Brands represent promises. Are your brands keeping theirs?

Your brand encompasses every experience your customer has of you. Every interaction with your brand has the potential to foster customer trust and loyalty - or to erode it.

Market research can help you assess and measure the health and value of your brand and assist you to make the most of one of your most important business assets.

Most importantly, our substantial industry knowledge and previous work in your sector allows us to benchmark your brand's performance. This provides you with additional insights that create a context for change or reward.

Brand management research

The Market Intelligence Co. sees five main areas where research can contribute to brand management within any business.

Brand distillation: offering clarity of brand essence and distilling its value proposition.

Brand execution: assisting in the development and evaluation of communication strategies which convey your brand both in/externally (eg. testing brand tag lines, logos, livery and brochures).

Brand change: evaluating the potential impact of a proposed change to the brand (for example, brand livery, positioning, message and name).

Brand alignment: assessing the alignment of the brand with the business/markets to identify whether the brand is reflected in the internal values, vision and culture of the organisation and is suited to its target market segments.

Brand performance: assessing the contribution of the brand to the business by measuring brand awareness, associations and competitive market positioning.

The brand research process

After an initial meeting with you to clarify purpose and process, we may conduct focus groups, in-depth interviews and/or quantitative surveys with customers, non-customers, employees and other stakeholders.

These methods enable us to measure both brand awareness and disposition towards your brand(s). We may also investigate stakeholder response to new directions for the brand, new livery and/or communication programs.

We present our findings in comprehensive, easy to follow reports, with recommendations designed to improve the brand's bottom-line value to your business.