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Services
Customer & stakeholder satisfaction & loyalty
New product or service feasibility/potential
We work hard to ensure that every approach to your customers leaves them with a positive impression of your business, and of your commitment to them.
Our industry research experience spans clients in these market sectors:
| “The three most important things you must measure are customer satisfaction, employee satisfaction and cashflow.” | |
| Jack Welch | |
Proven research techniquesHigh levels of satisfaction and loyalty result when experiences are positive, or exceed expectations. Since word of mouth is the most effective and least expensive form of advertising, high satisfaction and loyalty translate directly into savings, sales growth and profits. What problems are impacting on our bottom line? Are our resources and assets being effectively utilised? How do we compare to our key competitors and industry benchmarks? The satisfaction and loyalty of customers and other key stakeholders are much more than measures of people's experiences with your company, its processes, products, or its services. They directly affect corporate growth and profitability, so measuring and managing them are crucial to effective day to day operations and long term strategic planning. Trust your customers to the expertsWe understand that satisfaction and loyalty research represents an important exercise in not only improving your bottom line performance, but is also an important exercise in public relations. Our research consultants offer a depth of expertise and business thinking, accompanied by our national field team of business to business interviewers experienced in securing interviews with your customers (and other stakeholders). Our ACE™ research programs provide straightforward feedback that measure the performance of your business from the point of view of your: Customers (eg. external, internal, direct, indirect, non-customers) Employees (including ex-employees) Other stakeholders (eg. channel) |
"The Market Intelligence Co. have provided Siemens Ltd with excellent service, quality and value in our Internal and External Customer Satisfaction Surveys over the past 6 years. The TMIC team are extremely skilled in adapting the survey approach to each of our business units in diverse industries. Customer Satisfaction is a Key Performance Indicator of Siemens Ltd and the surveys provide invaluable feedback to improve our behaviours and actions towards our customers."
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