The Market Intelligence Co. first to gain AS4752 certification

In February, The Market Intelligence Co. became the first market research provider to be certified under the new Australian Standard 4752. Owner and managing director Angela Orsaris says that the certification is an important step for the company in differentiating itself from its competitors and providing peace of mind for its clients.

'We're very excited to be the first company accredited. It's not every day that a new standard like this is introduced.'

AS4752 is consistent with ISO requirements and will roll into the international market research standard, which is currently being developed. Like the UK standards, which are certified by the British Standards Institute (BSI) and the European Federation of Market Research Organisations (EFAMRO), the new Australian standard comprises four modules:

Systems structure and management (general quality assurance)

Project management and reporting (the researcher's module) - responding to a brief, quotes and proposals, subcontracting and reporting

Data collection - which is the existing Interviewer Quality Control Assurance (IQCA) scheme

Data processing and coding

Innovation Survey

The Market Intelligence Co. is currently undertaking a survey of innovation amongst leading Australian businesses. Topline results will be published on this site by the end of the financial year. Watch this space!

The Market Intelligence Co. wins the Philips Medical Systems Asia Pacific contract

The Market Intelligence Co. was recently awarded the Philips Medical Systems customer satisfaction research contract for the Asia Pacific region. This research involves customer satisfaction and loyalty measurement across 10 countries on both a yearly and monthly tracking basis.